Didi-Kuaidi Gobbles Up $142M Investment From Weibo

May 29, 15 Didi-Kuaidi Gobbles Up $142M Investment From Weibo

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Didi Dache-Kuaidi Dache, China’s largest taxi-hailing startup which is said to account for more than 90 percent of the market share, has just revealed a US$142 million investment from Weibo, a SEC filing of the Twitter-like social network. Weibo said in the filing the investment will be made through its Cayman Islands holding...

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Weibo MAUs 198 Mln in Q1 2015, Up 38% YoY

May 20, 15 Weibo MAUs 198 Mln in Q1 2015, Up 38% YoY

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Weibo monthly active users were 198 million in March 2015, up 38% YoY according to Weibo’s financial results for Q1 2015. Weibo’s mobile MAU was 86% of total MAU in March. Daily active users were 89 million on average in March 2015, up 34% YoY. Weibo’s net revenues increased 43% YoY to $96.3 million in Q1 2015. Over 82% revenues...

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1/3 Leisure Time Spent on Mobile Phone in China

Apr 14, 15 1/3 Leisure Time Spent on Mobile Phone in China

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Average daily leisure time in China is 2.55 hours, which is more than three years ago (2.16 hours) according to CCTV’s latest research on China economic life. One third of Chinese leisure time is spent on the internet, especially on mobile phones in China. The research also shows that high-income group are those who have more...

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Marketing Demands of Alibaba E-tailers

Apr 07, 15 Marketing Demands of Alibaba E-tailers

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Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015. 41.12% e-tailers still don’t have any paid external online marketing. 39.1% of them tend...

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Weibo Smartphone User Insights in 2014

Apr 03, 15 Weibo Smartphone User Insights in 2014

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Weibo has been one of the indispensable mobile apps among China internet users with the popularity of smartphones. Weibo conducted a survey on smartphone development involving 100 million active smart device logging in Weibo in Q4 2014. More devices used logging in Weibo are China’s domestic brands. Among top 10 new smart device on...

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Travel Industry Performance on Weibo 2014

Feb 24, 15 Travel Industry Performance on Weibo 2014

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Estimated by China Tourism Academy, China would accept 3.76 billion person trips in 2014 with total revenue of RMB3.3 trillion (US$0.53 trillion). With the overwhelming development of mobile internet as well as improvement of social media, scenic attraction social media accounts will have more influence. On Weibo, there are already...

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